https://jamiegurnell.com Jamie Gurnell / Art Director Tue, 18 Sep 2018 11:26:49 +0000 https://jamiegurnell.com en https://jamiegurnell.com/Indian-Motorcycle https://jamiegurnell.com/following/jamiegurnell.com/Indian-Motorcycle Tue, 18 Sep 2018 11:26:49 +0000 Jamie Gurnell / Art Director 13652589 <img src="https://payload.cargocollective.com/1/2/79170/13652589/IM_SPREAD_SHIPMATE_CA_low_670.jpg" width="670" height="408" width_o="5000" height_o="3048" src_o="https://payload.cargocollective.com/1/2/79170/13652589/IM_SPREAD_SHIPMATE_CA_low_5000.jpg" data-mid="73678948" border="0" align="left" data-title="670 — 670 × 408"data-hi-res="https://payload.cargocollective.com/1/2/79170/13652589/IM_SPREAD_SHIPMATE_CA_low_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13652589/IM_SPRINGFIELD_DPS_CA_low_670.jpg" width="670" height="408" width_o="5000" height_o="3048" src_o="https://payload.cargocollective.com/1/2/79170/13652589/IM_SPRINGFIELD_DPS_CA_low_5000.jpg" data-mid="73678949" border="0" align="left" data-title="670 — 670 × 408"data-hi-res="https://payload.cargocollective.com/1/2/79170/13652589/IM_SPRINGFIELD_DPS_CA_low_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13652589/IM_SINGLE_SHIPMATE_CA_low_670.jpg" width="670" height="805" width_o="2775" height_o="3338" src_o="https://payload.cargocollective.com/1/2/79170/13652589/IM_SINGLE_SHIPMATE_CA_low_2775.jpg" data-mid="73678947" border="0" align="left" data-title="670 — 670 × 805"data-hi-res="https://payload.cargocollective.com/1/2/79170/13652589/IM_SINGLE_SHIPMATE_CA_low_1340_c.jpg" /><br /> <br /> Print design system and look created for Indian Motorcycle in creative alliance with Solve, Minneapolis.<br /> <br /> A closer look at Compromises, Long Way, and Don't Settle<br /> <br /> Art Director: Jamie Gurnell / Rebecca Fletcher / Darryl Spreen<br /> Design: Jamie Gurnell / Rebecca Fletcher / Darryl Spreen<br /> Copywriter: Sean Smith / Drew Pautler<br /> Creative Director: Sean Smith / Drew Pautler<br /> Agency: Solve, Minneapolis<br /> Agency: Good Fortune Collective, Vancouver<br /> Awards: Communication Arts<br /> Print design system and look created for Indian Motorcycle in creative alliance with Solve, Minneapolis. A closer look at Compromises, Long Way, and Don't Settle... https://jamiegurnell.com/SRAM-The-Eagle-Ecosystem https://jamiegurnell.com/following/jamiegurnell.com/SRAM-The-Eagle-Ecosystem Wed, 12 Sep 2018 16:46:06 +0000 Jamie Gurnell / Art Director 13576486 <img src="https://payload.cargocollective.com/1/2/79170/13576486/Eagle-Poster-Front-Back__2_670.jpg" width="670" height="446" width_o="2592" height_o="1728" src_o="https://payload.cargocollective.com/1/2/79170/13576486/Eagle-Poster-Front-Back__2_2592.jpg" data-mid="73198552" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576486/Eagle-Poster-Front-Back__2_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576486/Eagle-Poster-Front-Back_2_1_670.jpg" width="670" height="446" width_o="2592" height_o="1728" src_o="https://payload.cargocollective.com/1/2/79170/13576486/Eagle-Poster-Front-Back_2_1_2592.jpg" data-mid="73198550" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576486/Eagle-Poster-Front-Back_2_1_1340_c.jpg" /><br /> <br /> High Res Details Front / Back<br /> <br /> Images of the Final Print coming soon!<br /> <br /> Art Director: Jamie Gurnell<br /> Copywriter: Evan Fry / Jamie Gurnell<br /> Creative Director: Drew Pautler<br /> Retouching: Casey Kerrick High Res Details Front / Back Images of the Final Print coming soon! Art Director: Jamie Gurnell Copywriter: Evan Fry / Jamie Gurnell Creative Director: Drew... https://jamiegurnell.com/ABUS-Nutfix https://jamiegurnell.com/following/jamiegurnell.com/ABUS-Nutfix Thu, 05 Jul 2018 17:13:41 +0000 Jamie Gurnell / Art Director 13578994 <img src="https://payload.cargocollective.com/1/2/79170/13578994/ABUS_NUTFIX-2_BRAINSHOW_10.25x11.875_rgb-2_670.jpg" width="670" height="775" width_o="1538" height_o="1781" src_o="https://payload.cargocollective.com/1/2/79170/13578994/ABUS_NUTFIX-2_BRAINSHOW_10.25x11.875_rgb-2_1538.jpg" data-mid="73198092" border="0" align="left" data-title="670 — 670 × 775"data-hi-res="https://payload.cargocollective.com/1/2/79170/13578994/ABUS_NUTFIX-2_BRAINSHOW_10.25x11.875_rgb-2_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13578994/ABUS_NUTFIX-1_BRAINSHOW_10.25x11.875_x1a-2_670.jpg" width="670" height="775" width_o="1538" height_o="1781" src_o="https://payload.cargocollective.com/1/2/79170/13578994/ABUS_NUTFIX-1_BRAINSHOW_10.25x11.875_x1a-2_1538.jpg" data-mid="73198093" border="0" align="left" data-title="670 — 670 × 775"data-hi-res="https://payload.cargocollective.com/1/2/79170/13578994/ABUS_NUTFIX-1_BRAINSHOW_10.25x11.875_x1a-2_1340_c.jpg" /><br /> <br /> High Res 1, High Res 2<br /> <br /> Art Director: Jamie Gurnell<br /> Copywriter: Evan Fry<br /> Creative Director: Drew Pautler<br /> Agency: Good Fortune Collective, Vancouver<br /> Photographer: Makito Inomata<br /> Retouching: Casey Kerrick High Res 1, High Res 2 Art Director: Jamie Gurnell Copywriter: Evan Fry Creative Director: Drew Pautler Agency: Good Fortune Collective, Vancouver Photographer:... https://jamiegurnell.com/Whistler-Life-Can-Wait https://jamiegurnell.com/following/jamiegurnell.com/Whistler-Life-Can-Wait Thu, 05 Jul 2018 16:26:29 +0000 Jamie Gurnell / Art Director 13578876 Promotional Films for the 2017 Fall Season of Whistler Bike Park.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Art Director: Jamie Gurnell <br /> Copywriter: Evan Fry / Drew Pautler<br /> Creative Director: Drew Pautler / Evan Fry<br /> Cinematographers: Absolute Cine<br /> Producer: Jamie Gurnell<br /> Agency: Good Fortune Collective, Vancouver<br /> <br /> <br /> Promotional Films for the 2017 Fall Season of Whistler Bike Park. Art Director: Jamie Gurnell Copywriter: Evan Fry / Drew Pautler Creative Director: Drew... https://jamiegurnell.com/Whistler-Grandest-of-Openings https://jamiegurnell.com/following/jamiegurnell.com/Whistler-Grandest-of-Openings Thu, 05 Jul 2018 15:34:52 +0000 Jamie Gurnell / Art Director 13576483 A fun film piece to celebrate the opening of Creekside in the 2018 Season.<br /> <br /> <br /> <br /> <img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028333_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028333_1024.jpg" data-mid="73197419" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028333_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028334_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028334_1024.jpg" data-mid="73197420" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028334_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028323_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028323_1024.jpg" data-mid="73197421" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028323_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028324_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028324_1024.jpg" data-mid="73197422" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028324_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028327_670.jpg" width="670" height="376" width_o="1024" height_o="576" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028327_1024.jpg" data-mid="73197423" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028327_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028329_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028329_1024.jpg" data-mid="73197424" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028329_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028325_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028325_1024.jpg" data-mid="73197425" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028325_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028326_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028326_1024.jpg" data-mid="73197426" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028326_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028328_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028328_1024.jpg" data-mid="73197427" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028328_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028330_670.jpg" width="670" height="376" width_o="1024" height_o="576" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028330_1024.jpg" data-mid="73197428" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028330_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028331_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028331_1024.jpg" data-mid="73197429" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028331_1000.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028332_670.jpg" width="670" height="446" width_o="1024" height_o="683" src_o="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028332_1024.jpg" data-mid="73197430" border="0" align="left" data-title="670 — 670 × 446"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576483/p5pb16028332_1000.jpg" /><br /> <br /> Art Director: Jamie Gurnell / Rebecca Fletcher <br /> Copywriter: Drew Pautler / Jamie Gurnell<br /> Creative Director: Drew Pautler<br /> Cinematographers: Absolute Cinema<br /> Colorist: David Tomiak<br /> Producer: Jamie Gurnell<br /> Agency: Good Fortune Collective, Vancouver<br /> <br /> A fun film piece to celebrate the opening of Creekside in the 2018 Season. Art Director: Jamie Gurnell / Rebecca Fletcher Copywriter: Drew Pautler / Jamie... https://jamiegurnell.com/ABUS-Take-Your-Bike-Live-Your-Life https://jamiegurnell.com/following/jamiegurnell.com/ABUS-Take-Your-Bike-Live-Your-Life Thu, 05 Jul 2018 15:08:51 +0000 Jamie Gurnell / Art Director 13576477 <img src="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-YOGA_BICYCLERETAILER_20.5x11.875_x1a_1_670.jpg" width="670" height="388" width_o="3075" height_o="1781" src_o="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-YOGA_BICYCLERETAILER_20.5x11.875_x1a_1_3075.jpg" data-mid="73198069" border="0" align="left" data-title="670 — 670 × 388"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-YOGA_BICYCLERETAILER_20.5x11.875_x1a_1_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-PIZZA_BICYCLERETAILER_20.5x11.875_rgb_2_670.jpg" width="670" height="388" width_o="3075" height_o="1781" src_o="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-PIZZA_BICYCLERETAILER_20.5x11.875_rgb_2_3075.jpg" data-mid="73198070" border="0" align="left" data-title="670 — 670 × 388"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-PIZZA_BICYCLERETAILER_20.5x11.875_rgb_2_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-AMP_BICYCLERETAILER_20.5x11.875_rgb_3_670.jpg" width="670" height="388" width_o="3075" height_o="1781" src_o="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-AMP_BICYCLERETAILER_20.5x11.875_rgb_3_3075.jpg" data-mid="73198071" border="0" align="left" data-title="670 — 670 × 388"data-hi-res="https://payload.cargocollective.com/1/2/79170/13576477/ABUS_RTS-AMP_BICYCLERETAILER_20.5x11.875_rgb_3_1340_c.jpg" /><br /> <br /> High Res: Yoga, Pizza, Concert.<br /> <br /> Art Director: Jamie Gurnell / Rebecca Fletcher<br /> Copywriter: Drew Pautler / Evan Fry<br /> Creative Director: Drew Pautler<br /> Agency: Good Fortune Collective, Vancouver<br /> Photographer: Makito Inomata<br /> Retouching: Casey Kerrick High Res: Yoga, Pizza, Concert. Art Director: Jamie Gurnell / Rebecca Fletcher Copywriter: Drew Pautler / Evan Fry Creative Director: Drew Pautler Agency: Good... https://jamiegurnell.com/ABUS-The-One-for-Commuting https://jamiegurnell.com/following/jamiegurnell.com/ABUS-The-One-for-Commuting Thu, 25 May 2017 18:56:04 +0000 Jamie Gurnell / Art Director 12811118 When it comes to protecting our precious skulls while riding a bicycle, there’s a helmet for every genre on the planet. But what about commuters? They want things specific for them. Because what they do is specific. And fantastic. These are the people for which ABUS designs their urban line of helmets. The people who use a bicycle to get somewhere. To save money, gas, time. To do some good. For the planet or their blood pressure or both. Commuters are everyday heroes. This simple campaign celebrates their reasons and needs. And presents the ABUS helmet line as the one for commuting so these people can keep going. Quietly, without fanfare, everyday.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> DIRT-SHIRT<br /> <img src="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0000_DIRT-SHIRT_670.jpg" width="670" height="409" width_o="4071" height_o="2486" src_o="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0000_DIRT-SHIRT_4071.jpg" data-mid="68772117" border="0" align="left" data-title="670 — 670 × 409"data-hi-res="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0000_DIRT-SHIRT_1340_c.jpg" /><br /> EGGS-LEGS<br /> <img src="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0001_EGGS-LEGS_670.jpg" width="670" height="409" width_o="4071" height_o="2486" src_o="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0001_EGGS-LEGS_4071.jpg" data-mid="68772120" border="0" align="left" data-title="670 — 670 × 409"data-hi-res="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0001_EGGS-LEGS_1340_c.jpg" /><br /> HEART-START<br /> <img src="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0002_HEART-START_670.jpg" width="670" height="409" width_o="4071" height_o="2486" src_o="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0002_HEART-START_4071.jpg" data-mid="68772123" border="0" align="left" data-title="670 — 670 × 409"data-hi-res="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0002_HEART-START_1340_c.jpg" /><br /> SPEEDY-SMART<br /> <img src="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0003_SPEEDY-SMART_670.jpg" width="670" height="409" width_o="4071" height_o="2486" src_o="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0003_SPEEDY-SMART_4071.jpg" data-mid="68772127" border="0" align="left" data-title="670 — 670 × 409"data-hi-res="https://payload.cargocollective.com/1/2/79170/12811118/THE-ONE_GFC__0003_SPEEDY-SMART_1340_c.jpg" /><br /> <br /> TAKING THE DESK SHOWER TO UNPRECIDENTED LEVELS.<br /> Commuting by bike is the best way to arrive happy, healthy and ready to tackle the day. Just about the only thing that isn’t so pleasant is spending a day with sweaty skin and soggy nether regions. To prove that ABUS is fully committed to supporting all aspects of the commute we created Commuter Cleanups – the only refreshment wipe made specifically for commuters who commute.<br /> <img src="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterCleanups_03_670.jpg" width="670" height="529" width_o="2503" height_o="1977" src_o="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterCleanups_03_2503.jpg" data-mid="70267907" border="0" align="left" data-title="670 — 670 × 529"data-hi-res="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterCleanups_03_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterCleanups_01_670.jpg" width="670" height="405" width_o="1400" height_o="847" src_o="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterCleanups_01_1400.jpg" data-mid="70267906" border="0" align="left" data-title="670 — 670 × 405"data-hi-res="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterCleanups_01_1340_c.jpg" /><br /> <br /> BRINGING ABUS TO THE POLITICAL STAGE. <br /> Being an election year in the United States – one that had the nation divided, we wanted ABUS to join the conversation to express their support and love for bicycle commuters. No matter what side of the political spectrum you were on, these t-shirts launched at America’s largest bicycle industry trade show, Interbike and instantly became the must have swag item. We later followed up with a limited edition run of artist proof silkscreened posters. <br /> <br /> <img src="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterPoster_02_670.jpg" width="670" height="860" width_o="1400" height_o="1798" src_o="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterPoster_02_1400.jpg" data-mid="70309687" border="0" align="left" data-title="670 — 670 × 860"data-hi-res="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterPoster_02_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterPoster_670.jpg" width="670" height="404" width_o="2000" height_o="1207" src_o="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterPoster_2000.jpg" data-mid="70267908" border="0" align="left" data-title="670 — 670 × 404"data-hi-res="https://payload.cargocollective.com/1/2/79170/12811118/PRO_ABUS_CommuterPoster_1340_c.jpg" /><br /> <br /> More coming to this as soon as there's time to upload!<br /> <br /> Art Director: Jamie Gurnell / Darryl Spreen<br /> Copywriter: Evan Fry / Drew Pautler / Jamie Gurnell<br /> Creative Director: Drew Pautler / Evan Fry<br /> Agency: Good Fortune Collective, Vancouver<br /> Film Production: Goldstein Productions<br /> Producer: Jamie Gurnell<br /> Editing: Michael Goldstein / Brock Newman<br /> Colorist: Brock Newman<br /> Sound Design: Keith White Audio<br /> Illustrator: Guy Parsons<br /> Photography: Makito Inomata<br /> Retouching: Casey Kerrick When it comes to protecting our precious skulls while riding a bicycle, there’s a helmet for every genre on the planet. But what about commuters? They want things s... https://jamiegurnell.com/ABUS-All-Thieves-See https://jamiegurnell.com/following/jamiegurnell.com/ABUS-All-Thieves-See Mon, 08 May 2017 17:26:06 +0000 Jamie Gurnell / Art Director 12679208 <img src="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_DOWNTOWN_10x12_670.jpg" width="670" height="493" width_o="4071" height_o="3000" src_o="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_DOWNTOWN_10x12_4071.jpg" data-mid="68571771" border="0" align="left" data-title="670 — 670 × 493"data-hi-res="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_DOWNTOWN_10x12_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_BEACH_10x12_670.jpg" width="670" height="493" width_o="4071" height_o="3000" src_o="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_BEACH_10x12_4071.jpg" data-mid="68571774" border="0" align="left" data-title="670 — 670 × 493"data-hi-res="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_BEACH_10x12_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_UPTOWN_10x12_3_670.jpg" width="670" height="493" width_o="4071" height_o="3000" src_o="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_UPTOWN_10x12_3_4071.jpg" data-mid="68579530" border="0" align="left" data-title="670 — 670 × 493"data-hi-res="https://payload.cargocollective.com/1/2/79170/12679208/1B_INVISIBLE_UPTOWN_10x12_3_1340_c.jpg" /><br /> <br /> Thieves judge the quality of the lock before the quality of the bike. Simple. <br /> <br /> Higher res for the deets. <br /> Downtown, Beach, Uptown.<br /> <br /> Art Director: Jamie Gurnell / Darryl Spreen / Drew Pautler<br /> Copywriter: Drew Pautler<br /> Creative Director: Drew Pautler<br /> Agency: Good Fortune Collective, Vancouver<br /> Photographer: Sterling Lorence<br /> Retouching: Casey Kerrick / Darryl Spreen Thieves judge the quality of the lock before the quality of the bike. Simple. Higher res for the deets. Downtown, Beach, Uptown. Art Director: Jamie Gurnell /... https://jamiegurnell.com/New-Era-Cap-32-Tales https://jamiegurnell.com/following/jamiegurnell.com/New-Era-Cap-32-Tales Mon, 08 May 2017 16:42:29 +0000 Jamie Gurnell / Art Director 6322910 <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Here is some still frames from each of the 32 Tales.<br /> <img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_49ers.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_49ers_o.jpg" data-mid="34210158" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_49ers_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_steelers.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_steelers_o.jpg" data-mid="34209427" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_steelers_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_vikings.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_vikings_o.jpg" data-mid="34209439" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_vikings_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_dolphins.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_dolphins_o.jpg" data-mid="34209387" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_dolphins_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bears.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bears_o.jpg" data-mid="34209356" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bears_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bengals.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bengals_o.jpg" data-mid="34209359" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bengals_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bills.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bills_o.jpg" data-mid="34209363" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_bills_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_broncos.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_broncos_o.jpg" data-mid="34209365" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_broncos_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_browns.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_browns_o.jpg" data-mid="34209371" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_browns_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_buccaneers.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_buccaneers_o.jpg" data-mid="34209373" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_buccaneers_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_cardinals.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_cardinals_o.jpg" data-mid="34209377" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_cardinals_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_chargers.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_chargers_o.jpg" data-mid="34209380" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_chargers_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_chiefs.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_chiefs_o.jpg" data-mid="34209382" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_chiefs_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_colts.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_colts_o.jpg" data-mid="34209383" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_colts_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_cowboys.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_cowboys_o.jpg" data-mid="34209386" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_cowboys_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_eagles.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_eagles_o.jpg" data-mid="34209390" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_eagles_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_falcons.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_falcons_o.jpg" data-mid="34209393" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_falcons_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_giants.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_giants_o.jpg" data-mid="34209394" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_giants_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_jaguars.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_jaguars_o.jpg" data-mid="34209395" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_jaguars_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_jets.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_jets_o.jpg" data-mid="34209398" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_jets_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_lions.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_lions_o.jpg" data-mid="34209401" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_lions_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_packers.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_packers_o.jpg" data-mid="34209403" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_packers_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_panthers.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_panthers_o.jpg" data-mid="34209405" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_panthers_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_patriots.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_patriots_o.jpg" data-mid="34209408" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_patriots_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_raiders.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_raiders_o.jpg" data-mid="34209410" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_raiders_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_rams.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_rams_o.jpg" data-mid="34209411" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_rams_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_ravens.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_ravens_o.jpg" data-mid="34209413" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_ravens_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_redskins.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_redskins_o.jpg" data-mid="34209414" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_redskins_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_saints.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_saints_o.jpg" data-mid="34209422" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_saints_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_seahawks.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_seahawks_o.jpg" data-mid="34209425" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_seahawks_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_texans.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_texans_o.jpg" data-mid="34209431" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_texans_2x.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_titans.jpg" width="670" height="376" width_o="1920" height_o="1080" src_o="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_titans_o.jpg" data-mid="34209435" border="0" align="left" data-title="670 — 670 × 376"data-hi-res="https://payload.cargocollective.com/1/2/79170/6322910/32 tales_titans_2x.jpg" /> <br /> <br /> For the 2013 Football season, New Era found 32 die-hard NFL fan ambassadors who know what it means to Speak With Your Cap. The fans were interviewed and then scripts were written from the info gathered. <br /> <br /> Here is a link to a playlist with all 32.<br /> <br /> <br /> Behind The Scenes at Photo Day<br /> <br /> <br /> CD: Brandon Drew Jordan Pierce<br /> AD: Jamie Gurnell<br /> CW: Brad Getty<br /> <br /> Here is some still frames from each of the 32 Tales. For the 2013 Football season, New Era found 32 die-hard NFL fan ambassadors who... https://jamiegurnell.com/Whistler-Blackcomb-Get-The-Goods https://jamiegurnell.com/following/jamiegurnell.com/Whistler-Blackcomb-Get-The-Goods Wed, 29 Mar 2017 19:39:32 +0000 Jamie Gurnell / Art Director 12678262 When you are at the top, the only place to go is down. That simply wasn’t an option for the world’s most loved ski resort, Whistler Blackcomb. But just like any outdoor destination, Whistler isn’t immune to fluctuations in weather. So what does a business based on snow conditions talk about when Ma’ nature is having a bad hair day? – Something a lot more original than the village après. It was time for a new metric. One that proved there are no bad days at Whistler Blackcomb. It’s the destination that delivers every time, whether it’s nuking fluff or pouring rain. Thing is, you have to be there to Get The Goods. <br /> <br /> ROLLING SNOW REPORT<br /> It’s easy to forget that when it’s raining in Vancouver – where the majority of Whistler Blackcomb’s skiers live – it’s usually snowing up in Whistler. And because the typical daily snow report doesn’t always break through, we invented The Whistler Blackcomb Rolling Snow Report. Delivering to Vancouverites the latest snowfall news in a way that’s impossible-to-ignore during Vancouver’s wettest March on record, in over 60 years.<br /> <br /> <br /> <br /> <img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0001_IMAGE-2_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0001_IMAGE-2_3008.jpg" data-mid="67900748" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0001_IMAGE-2_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0002_IMAGE-3_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0002_IMAGE-3_3008.jpg" data-mid="67900750" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0002_IMAGE-3_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0003_IMAGE-4_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0003_IMAGE-4_3008.jpg" data-mid="67900753" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0003_IMAGE-4_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0004_IMAGE-5_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0004_IMAGE-5_3008.jpg" data-mid="67900754" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0004_IMAGE-5_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0005_IMAGE-6_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0005_IMAGE-6_3008.jpg" data-mid="67900755" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0005_IMAGE-6_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0007_IMAGE-8_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0007_IMAGE-8_3008.jpg" data-mid="67900758" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0007_IMAGE-8_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0009_IMAGE-10_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0009_IMAGE-10_3008.jpg" data-mid="67900759" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0009_IMAGE-10_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0010_IMAGE-11_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0010_IMAGE-11_3008.jpg" data-mid="67900760" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0010_IMAGE-11_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0012_IMAGE-13_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0012_IMAGE-13_3008.jpg" data-mid="67900762" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0012_IMAGE-13_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0013_IMAGE-14_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0013_IMAGE-14_3008.jpg" data-mid="67900764" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0013_IMAGE-14_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0014_IMAGE-15_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0014_IMAGE-15_3008.jpg" data-mid="67900766" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0014_IMAGE-15_1340_c.jpg" /><img src="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0015_IMAGE-16_670.jpg" width="670" height="447" width_o="3008" height_o="2008" src_o="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0015_IMAGE-16_3008.jpg" data-mid="67900767" border="0" align="left" data-title="670 — 670 × 447"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/RS_BTS_72DPI__0015_IMAGE-16_1340_c.jpg" /><br /> <br /> <br /> JANUARY, YOUR FUNKY VIBES HAVE GOT TO GO.<br /> Historically, WB’s January Edge Card sale relied on snow to motivate sales. But the previous two seasons of sub par conditions left skiers skeptical. To combat this, we connected the sale to a larger cultural phenomenon – January as the most awkward month of the year.<br /> <br /> NEWSPAPER<br /> <img src="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Newspaper_02_670.jpg" width="670" height="428" width_o="2000" height_o="1279" src_o="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Newspaper_02_2000.jpg" data-mid="68788012" border="0" align="left" data-title="670 — 670 × 428"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Newspaper_02_1340_c.jpg" /><br /> SINCE 1996<br /> <img src="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_03_670.jpg" width="670" height="435" width_o="2000" height_o="1300" src_o="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_03_2000.jpg" data-mid="68788016" border="0" align="left" data-title="670 — 670 × 435"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_03_1340_c.jpg" /><br /> BYE BYE<br /> <img src="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_01_670.jpg" width="670" height="435" width_o="2000" height_o="1300" src_o="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_01_2000.jpg" data-mid="68788017" border="0" align="left" data-title="670 — 670 × 435"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_01_1340_c.jpg" /><br /> IT'S A THING<br /> <img src="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_02_670.jpg" width="670" height="435" width_o="2000" height_o="1300" src_o="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_02_2000.jpg" data-mid="68788022" border="0" align="left" data-title="670 — 670 × 435"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_Unfunk_BIG_02_1340_c.jpg" /><br /> SOCIAL POSTS<br /> <img src="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_GoodsReport_Screens_MASTER_03_670.jpg" width="670" height="402" width_o="1400" height_o="841" src_o="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_GoodsReport_Screens_MASTER_03_1400.jpg" data-mid="68788024" border="0" align="left" data-title="670 — 670 × 402"data-hi-res="https://payload.cargocollective.com/1/2/79170/12678262/PRO_WB_GoodsReport_Screens_MASTER_03_1340_c.jpg" /><br /> <br /> <br /> <br /> <br /> Art Director: Jamie Gurnell / Darryl Spreen<br /> Copywriter: Evan Fry / Drew Pautler / Jamie Gurnell<br /> Creative Director: Drew Pautler / Evan Fry<br /> Agency: Good Fortune Collective, Vancouver<br /> Motion Design & VFX: Shotgun Infinity <br /> Film Production: Goldstein Productions<br /> Editing: Michael Goldstein / Brock Newman<br /> Colorist: Brock Newman<br /> Sound Design: Michael Goldstein<br /> Radio Mix/Record/Master: GGRP Sound Vancouer<br /> Music: Sloan / The Music Bed<br /> Props: Great Northern Way Scene Shop<br /> Producer: Jamie Gurnell<br /> Photographer: Jena Lee When you are at the top, the only place to go is down. That simply wasn’t an option for the world’s most loved ski resort, Whistler Blackcomb. But just like any out...